Digital Marketing Manager - Motor Racing Media Brand

Have you got experience within publishing, media or a subscription-led business?  Would you like to join one of the world’s most established motor racing media brands, and help build modern, data driven marketing information for a digital-first audience? Redwood has partnered with a well-established motor racing media brand who are looking for a commercially minded, hands-on Digital Marketing Manager to lead and execute marketing activity across subscriptions, digital products, ecommerce, events and audience growth, while optimising the systems, journeys, and processes that power our client’s marketing operation. This role is ideal for someone who combines strong marketing fundamentals with a technical understanding, with experience working in a media, subscription or publishing environment, and a clear understanding of what drives measurable growth. This role offers hybrid working with around 3 days in their London office. What You’ll be Doing You’ll be responsible for driving audience engagement and commercial outcomes across multiple, platforms and products, working closely with senior management and cross-functional teams, including editorial, product, subscriptions and commercial. Some of the key responsibilities will include: Planning, managing and optimising multi-channel campaigns across subscriptions, ecommerce, events, editorial and brand activity. Own customer acquisitions, engagement and retention across digital and subscription products. Build and optimise lifecycle marketing journeys, including onboarding, retention, win-back, renewal campaigns Execute and improve campaigns across email, paid social and/or social, partnerships, landing pages, web campaigns. Analyse performance using data, to improve, conversion, engagement, ROI Collaborate with product and development teams to improve customer journeys, tracking and digital experiences. Contribute to wider audience growth and digital transformation initiatives. Who We’re Looking For: The successful person will have demonstrable experience in digital marketing, subscriptions or audience growth, from a publishing, media, or subscription-led business (essential). You should have a strong understanding of subscription, marketing, customer acquisition, retention and lifecycle marketing, and solid hands-on experience with CRM and marketing automation platforms. Strong analytical and reporting skills are essential for this role as is experience of working with data, segmentation and campaign measurement. You will have an understanding or how marketing systems, websites, ecommerce platforms and subscriptions platforms connect and will have strong capability across both creative and strategic marketing, technical measurement, automation and platform integration. If you have the right background, and someone who enjoys turning marketing strategy into measurable growth, this could be your next exciting new role. For further information, please send your CV and a short cover note outlining your interest to: [email protected]